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Type of Commerce

Few times we have seen some of the leads when they submit a contact form, They select everything when asked about what type of business models they want to build. So here is some basic info about the difference between D2C, B2B, B2C, C2C and Social commerce.


Direct to Consumer (D2C) are the brand owners who sell their product directly to their customers without resellers, wholesalers, or any other middle man. This helps both brand and consumer towards a transparent Trade. Example: Glossier, Zara.

Social Commerce#

Social commerce embodies everything revolving around a profile or called an account. A store belongs to an account / individual profile where people can follow, chat with them, engage with them on social actions (like, comment, share, create wish lists, etc). There will be a portion of people who wouldn’t have made transactions on the social platform but are using their other features like following a specific brand, communication, etc. In this case, this set of users wouldn’t buy or sell but just act as social users. Facebook Stores are a perfect example of this type.


One(Seller) to many(customer). D2C brands are also considered the B2C models. However B2C business models can sell other brands products as well Example: A sports store selling Adidas and Nike shoes together)


Many(business) to Many(Business). WIKI: In B2B there are business people on both sides, whereas in B2C there is normally one business person and one consumer. B2B has many sellers and different stores, whereas B2C, is usually just one supplier. B2B concentrates on raw data for another company, but B2C focuses on producing something for consumers. Example: Alibaba Express, Fair, Udaan India


Many(consumer) to many(Consumer). In a C2C platform, a buyer can be a seller and a seller can be a buyer. It’s an open platform that allows both sides to switch their positions. And also allow many on both sides. Example: Fiverr, Etsy, Depop. Classified can also be considered as C2C. Consumer to consumer are also called as peer to peer.

Physical Kiosk#

Example: Purchasing via vending machines on bus stops, shopping malls and other display devices on the streets or shops indoor.